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Writer's pictureAce Woods

Concierge Presale Renovations - Tips From Top Santa Cruz Real Estate Agent


Most homeowners miss out on 15-20% of the value of their home when they sell. As your trusted Santa Cruz real estate agent, my goal is to maximize your return when you sell your biggest asset -  your house! I’m constantly seeking value-add ways to help you get the most out of your home sale. That's why I'm excited to introduce you to a game-changing service that can transform your property and potentially boost its market value—all without any upfront costs or additional fees to you. Introducing our “Concierge Presale Home Renovation” program!


Before and After Exterior Renovation Santa Cruz Home for Sale

Gone are the days when you had to choose between selling your home as-is or investing thousands of dollars in renovations before listing. With our concierge presale home renovation services, you can now enjoy the benefits of a freshly updated home without the stress or financial burden typically associated with home improvements. We help you focus on high-return improvements that will boost your sales price. In fact, our clients typically see a 200%+ return!


The Concierge Presale Renovation Process:

  1. Expert Assessment: We'll start with a thorough evaluation of your home, identifying key areas where updates can significantly increase your property's appeal and value based on nearby sales.

  2. Customized Renovation Plan: Based on this assessment, our renovation team will create a tailored home improvement plan and timeline designed to maximize your home's resale in the current market.

  3. No Upfront Costs: Here's the best part—you don't pay a dime until your home sells. This innovative approach allows you to leverage the power of strategic renovations without tapping into your savings or taking out loans. What’s even better is that there is no additional fee or interest charged for these services! All you need is enough equity in your home (typically 20%+)

  4. Professional Execution: A team of experienced local contractors will handle ALL aspects of the renovation, ensuring high-quality work completed in a timely manner and will send you weekly updates.

  5. Staging and Listing: Once renovations are complete, we'll stage your home to showcase its best features and list it on the market! 


Benefits of Preparing Your Santa Cruz Home for Sale:

Infographic stats on renovated home sales santa cruz real estate

Higher Selling Price: Updated homes typically command higher prices in the market. By addressing key areas of improvement, we can potentially increase your home's value significantly.


Faster Sale: Renovated homes often sell more quickly than those in need of updates. This means less time on the market and a smoother transition to your next home. 


Broader Appeal: With strategic updates, your home will appeal to a wider range of potential buyers, increasing the likelihood of multiple offers. You’ll also be handing off a home that is ready for move-in, which also boosts its appeal to a wider audience.


Stress-Free Process: You won't have to deal with the hassle of managing renovations or worrying about upfront costs. We handle everything, allowing you to focus on your move. From design, to materials, to managing contractors, our team handles the heavy lifting, keeping you informed every step of the way.


Competitive Edge: In a market where many older homes often need updates, your freshly renovated property will stand out, giving you a significant advantage above non-updated homes.


before and after of three rooms renovated prior to sale in santa cruz

Proven Results in Santa Cruz

We've seen remarkable outcomes from clients who have used our concierge presale renovation services in Santa Cruz.


Case Study 1: For example, My seller received two pre-market offers for a home in Capitola in as-is condition. The first offer was for $1.2m and there was a second offer for $1.3m. My seller decided to perform the suggested renovations and bring the property to market on MLS. It ended up selling for $1.43m after $68,493 in renovations. This was an increased net sales amount of $68,363 from the $1.3m offer and an almost 200% return on investment. 

before and after renovation of capitola home for sale

Case Study 2: In another instance, we listed one of two identical (mirror floorplan) townhomes next to each other listed at the same time. Both homes had new carpet and updated bathrooms. The main difference for my client's listing was: white kitchen cabinets, updated kitchen countertops, and the ocean view in Property B was obscured by a fogged window. My listing sold for $65k more than the one next door!

side by side comparison of aptos townhomes for sale

Ready to Maximize Your Home's Potential?

If you're considering selling a home in Santa Cruz and want to ensure you're getting the best possible sales price, let's talk about how our concierge presale home renovation service can work for you. Together, we can transform your property into the hottest listing on the market, all without you having to spend a dime upfront. Contact me today to learn more about this exciting opportunity and take the first step towards a successful, stress-free home sale.


 

Top Santa Cruz real estate agent Ace Woods brings a fun and educational approach to real estate in the Santa Cruz area, with the goal of helping families build wealth through real estate.


Selling a home in Santa Cruz? I will help you prep your home for sale with no up front costs so that you can get top dollar when you sell your biggest asset.


Buying a home in Santa Cruz? I will help you become the strongest buyer possible, with an arsenal of financing options, off-market homes, as well as a competitive spirit to help write that winning offer.


Call or email Ace for a free consultation to discuss your real estate goals at 831-419-5852 or ace@dreamcatchproperties.com.



Ace Woods Best Santa Cruz Real Estate Agent on boho couch

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